Saturday, May 19, 2012

Whole Foods Market

While we had a Whole Foods Market in Milwaukee, it wasn't the most convenient grocery store, so I didn't go.  Here in Vancouver, though, a Whole Foods Market is the closest store to me, so I thought I would give it a try.  I was actually intrigued by the idea of the Whole Foods Market, anyway -- they were used as a case study in a class that I was taking, andI learned a lot about their special programs and business practices in that class.  It seemed like a business vision I could support, even understanding that they may be a little more expensive than other grocery stores.

I guess I didn't know what to expect.  I just didn't feel comfortable there.  I thought it would be pretty much the same as any other grocery store, but as I wandered down the aisle, I started to feel uncomfortable.  It was an odd feeling that I didn't recognize any of the brands on the shelves.  I was expecting to see the store brands and healthier choice brands alongside brands that I recognized, but in general, it was all store- and off-brands (with a few exceptions, like beer and chips).  It actually made me uncomfortable enough that I put back the few things I had picked up in the produce section and wander down the road a little further to a Fred Meyer.

The odd thing is, most of what I picked up at Fred Meyer were the store brands.  It just made me comfortable to see that there was a Post and Kellogg's Raisin Bran next to the Fred Meyer brand.

It is interesting what you learn about yourself when you go grocery shopping.  I'm brand-loyal in a very odd way.

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